NewJeans: 5 New Muses of Hybe Entertainment

Are you a fan of K-Pop? Then you’ve probably heard of NewJeans, the “super rookie” group that’s been dominating the charts. This group has made a name for themselves in a short time, and they are quickly becoming one of the biggest K-Pop sensations. If you want to learn everything you need to know about NewJeans, then this blog post is for you.

We’ll give you a rundown of the group’s members, their discography, and their unique style. We’ll also provide you with some tips on where to find the best deals on their music and merchandise. So if you’re ready to learn all about the latest K-Pop sensation, then let’s get started!

Like any rookie group, NewJeans is an idol group that has a lot to look forward to: from the group’s ideas, the choreography, the visuals, and, of course, the music. However, the fact that a group immediately becomes a topic of discussion immediately after their debut, not everyone can do it. 

Debuted in less than 6 months, NewJeans has ensured that the group’s name will be mentioned in every major chart, music show, and awards ceremony. This is a worthy fact for the audience to look forward to the group’s further explosion in 2023 with OMG being the group’s first album to be released.

NewJeans’ Profile

NewJeans (뉴진스) is the newly launched girl group of Hybe Entertainment’s subsidiary ADOR. The group is currently run and managed by renowned Artistic Director Min Hee Jin – the person behind the success of popular Korean idols. With the ‘launch pad’ Hype Entertainment and the guidance of Min Hee Jin, NewJeans promises to become a new rookie of K-BIZ. The group made their official debut on 01\/08\/2022 with their debut album ‘New Jeans’.

NewJeans is a 5-member girl group Minji (민지), Hanni (하니), Danielle (다니엘), Haerin (해린), Hyein (혜인). On July 22, 2022, Hybe suddenly announced the music video for the title track ‘Attention’ as part of their debut album. What surprised and impressed the public was that instead of releasing teasers to promote, they released music videos with careful investment in content and form. This has helped NewJeans, although not officially debut, have a large fandom. Not stopping there, Hybe continued to release music videos for ‘Hybe Boy’ (July 23, 2022) and ‘Hurt’ (July 25, 2022) to promote the group. These are all 3 songs from the group’s debut album.

When deciding to name the group as NewJeans, Creative Director Min Hee Jin said, “Pop music is a culture that is very close to everyday life, so it’s like the clothes you wear every day. In particular, jeans are everyone’s favorite item, regardless of gender and age. Inspired by jeans that have persisted with time. ‘NewJeans’ contains the same desire and determination to become the new symbol of the times just like the jeans you find every day and never get bored wearing.

On the other hand, this name is also a double word referring to ‘new genes’, affirming that it will bring a new breeze, bringing a completely different youthful vitality than today’s peer groups.

So why is NewJeans that can become such a ‘rookie’ to be loved by many people?

Diversity of members

The 5 members of NewJeans are of 3 different nationalities. Specifically, Minji (South Korea, born in 2004), Hanni (Australia of Vietnamese origin, born in 2004), Danielle (South Korea – Australia, 2005), Haerin (South Korea, 2006), and Hyein (South Korea, 2008). 

As the members previously announced, NewJeans does not delineate the positions of each member like many other groups. The group also has no leader, which shows the collective spirit of the group and the individual role of each member is the same in terms of vocals, rap, choreography as well as image.

Interesting Music

In this day and age, audiences tend to love a group whose members are involved in their musical creation, and NewJeans is no exception. Danielle and Hanni are credited with writing the lyrics for the hits Attention and Hype Boy, respectively. 

Talking about the freshness in music, NewJeans is definitely a name that ‘storms’ when the songs are both strange and familiar, imprinting in the hearts of the audience. Their EP New Jeans peaked at number 46 on Rolling Stone’s list of the 100 best albums of 2002 and their song Hype Boy peaked at number 24. On top of that, the group achieved such a feat after only a few short months of a public debut.

In the international market, the two-month-old rookie has officially surpassed the 10 million monthly listener mark on the world’s largest music streaming platform Spotify.

Promising Brand Ambassadors In Fashion

According to Naver, HYBE’s girl group 10X is recognized by Korean media as a symbol of new trends in the fashion industry. Although it has only been in operation for less than two months, the huge success of the debut EP has helped NewJeans be invited by more than 100 companies to cooperate. Therefore, HYBE had to consider carefully to find the right brand for the image that the group is aiming for.

Earlier, just one day after their debut, all 5 members made their first media appearance at Chanel’s event. However, the HYBE girl group quickly became the focus of attention thanks to their impressive appearance and confident demeanor. The outstanding appearance of NewJeans at the fashion event of the famous French fashion house has helped the group show professionalism and outstanding potential in the field of fashion.

Naver said that HYBE’s rookie is gradually identifying a name in the fashion field when interacting with a series of luxury brands such as Chanel, Dior, Louis Vuitton, Celine, and Burberry … Besides, 5 female 10X idols also have the opportunity to appear in prestigious domestic and foreign magazines such as ELLE, Harper’s Bazaar, GQ Korea … Many people believe that NewJeans is the leading female group of the 4th generation of Kpop. All 5 members were commented to have the ability to pose no less than professional models.

At The Fact Music Awards 2022 red carpet event that took place in early October, NewJeans took the spotlight for the first time participating in the music awards ceremony. Unlike the usual active, youthful look, 5 girls appeared in black tones with somewhat more mature makeup.

Summary

Since its debut, NewJeans has always won the special attention of the public and easily went viral thanks to just a few moments. NewJeans is popular with both domestic and international fans, in Korea, topics about the group are highly discussed. NewJeans’ awareness is gradually spreading in Japan, China,… With the attraction of global viral music and the right image orientation, NewJeans is taking favorable steps to go further in the international market. If you are a fan of this new group, be sure to check out Ink In Action, we’ve got a collection of NewJeans shirts.