BLACKPINK Is Back At Coachella 2023

When it comes to K-Pop, there is no denying that BLACKPINK is taking over the scene. The all-female group is not only incredibly talented, but they are also changing the game when it comes to the industry. 

In 2019, BLACKPINK became the first female K-pop group to perform at Coachella Valley Music and Arts Festival. They performed on April 12th and April 19th. Their Coachella performance was highly anticipated, and they were well-received by audiences, many of whom were seeing the group live for the first time. 

Their Coachella performance helped increase their popularity in the United States and solidified their status as one of the biggest K-pop groups in the world.

4 years after their iconic performance, BLACKPINK is back to make history as the first K-pop group to perform as the headliner along with Bad Bunny and Frank Ocean at Coachella Valley Music and Arts Festival.

What Is Coachella?

Coachella Valley Music and Arts Festival, commonly known as Coachella, is an annual music and arts festival held in Indio, California, in the Colorado Desert. It features a wide variety of music genres, including rock, indie, hip-hop, and electronic dance music, as well as large-scale art installations and sculptures. 

The festival takes place over two weekends in April and features multiple stages, with various artists performing simultaneously. Coachella is known for its star-studded lineups and draws a large crowd of music fans from all over the world. It also has become a major cultural event and a showcase for new and emerging artists. Alongside the music, Coachella is known for its fashion, food, and art exhibits.

After nearly two decades of organizing, tickets to a Coachella weekend start at $400 per person. Therefore, information about the performers at Coachella always receives special attention from the public, as they are the main reason for the audience to open their wallets to come here to have fun.

Up to this day, this music festival is still the most profitable event in the United States and a launching pad for many names in the music industry. Coachella also attracts both a large number of visitors and performers because it is not limited to music genres. From rock, hip hop, and indie,… to EDM electronic music, all gathered at this music festival.

This Music Festival not only brings together many famous artists around the world but also has many unique fashion, cultural, culinary, and entertainment activities, so Coachella is known as a once-in-a-lifetime music festival.

Blackpink’s Journey To Coachella

BLACKPINK’s journey to Coachella began in 2016 when the group debuted under YG Entertainment. They quickly gained popularity in South Korea with their catchy pop music and impressive choreography. They released a series of hit songs that helped establish them as one of the most popular K-pop groups in the country.

In 2018, BLACKPINK made their official debut in the United States with their single “Ddu-Du Ddu-Du”, which became the highest-charting song by a female K-pop group on the Billboard Hot 100 chart. The group also embarked on their first world tour, performing in cities across Asia, Europe, and North America.

In 2019, BLACKPINK became the first female K-pop group to perform at Coachella Valley Music and Arts Festival. They performed on April 12th and April 19th on the festival’s main stage. Their Coachella performance was highly anticipated, and they were well-received by audiences, many of whom were seeing the group live for the first time. 

The group performed a mix of their hit songs as well as some new material. Consecutive performances of hit songs such as Kill This Love, Boombayah, DDU-DDU-DDU-DDU…. BLACKPINK quickly became a hot topic for the group’s mastery of the stage as well as their fashion at the time.

Skyrocketing Popularity

A week after the end of the 2019 Coachella season, BLACKPINK’s name still shows no signs of cooling down. As the first K-pop girl group to perform at America’s most prestigious music festival, what BLACKPINK received was not only fame but also recognition for the talent, and efforts of all 4 girls.

Their Coachella performance helped increase their popularity in the United States and solidified their status as one of the biggest K-pop groups in the world.

After two explosive performances at Coachella, BLACKPINK appeared in almost every newspaper large and small in the US with a series of winged compliments, many newspapers even released extremely ‘mindful’ fancams for girls. 

Their images also spread widely on major social networking sites, from Twitter to Facebook to Instagram, and became the most talked about topic in Coachella’s first week. Two hashtags congratulating the group’s performance jumped to #1 global trending for hours, with about 2 million tweets, hashtags about each member’s information also ranked in the top search in many countries. 

On the YouTube front, BLACKPINK also set a record with the number of live streams in the first week reaching 82.9 million views, the highest ever and 90% higher than the 2018 Coachella season.

Despite being a K-pop group with a large international fan base, it must be said that thanks to the stage at Coachella this year, BLACKPINK’s name has become better known, and the popularity has increased rapidly, especially in the united states. This was an extremely important stepping stone for BLACKPINK because soon they started their North American tour as part of their ‘BLACKPINK in your area’ World Tour. A rapid increase in popularity will help the tour receive more attention and smoother.

Coachella also opened up for BLACKPINK the opportunity to make friends and interact with a series of popular US artists. Walking around the personal pages of 4 girls, it is easy to recognize the ‘big’ faces in the US entertainment industry such as Khalid, DJ Diplo, DJ Snake, Ariana Grande, Billie Eilish, the Smith family,… Photos of being close to US stars not only make fans ‘cry’ with happiness but also show a high probability of future combinations.

A Comeback Makes History At Coachella 2023

For the second time at the Coachella music festival, in 2023, BLACKPINK was elevated to headliner on April 15 and 22, 2023. The group is expected to perform a mix of their hit songs as well as some new material. As such, BLACKPINK is the first K-pop group to take the headliner position at this international music event, continuing to make its mark in Coachella’s history. 

After the information was announced, BLINK around the world was constantly excited and proud that BLACKPINK continues to make K-pop history. There is also an opinion that this is a ‘response’ to the reviews that the 4 YG girls no longer retain their popularity.

BLINKs, if you want to support BLACKPINK at Coachella 2023, make sure to check out our BLACKPINK merch.